ABOUT

BLUELUE is an ethical lifestyle clothing brand created by Adrian and Sonja Salinas. Founded on 3 core principles: Comfort, sustainability, and design. 
COMFORT
We only use the softest materials on the market, but we know softness is not enough. Our products are sustainable, helping reduce our impact on the planet.

SUSTAINABILITY
The apparel industry not only contributes to the pollution of our land and water. It consumes a massive part of our water supply.

It takes 714 gallons (2,700 Liters) of water to make 1 cotton shirt, this is enough water for 1 person to drink for 2.5 years. In average people buy 60 percent more clothes than they did in 2000, but these garments are kept half as long.

The simple solution is to create durable clothes that don't go out of style. We are not interested in fast fashion. Our apparel keeps its shape, and stays soft after countless washings.

DESIGN
Our designs are timeless and reflect our philosophy of conscious living. We don’t want to sell you the latest fashion trend. We want to make your favorite sweater and tee, clothes that will be with you for a long time.

MISSION
We can help to shine a light on the issues our ocean faces and help bring meaningful change. As part of our commitment to the planet and our community, we are donating 10% of profits to help the ocean. LEARN MORE

We are all in the same boat, Bluelue is here to help you make it a softer, and more enjoyable ride.

Thank you

For more info on the apparel industry and its impacts on the environment visit: LINK
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